We believe that whoever said a picture is worth a thousand words was being conservative. We believe that advertising begins with recognition, and that recognition begins with an image. We believe that people don’t read anymore, especially advertisements, so we choose our words carefully. We are, first and foremost, image builders.
We aim to do work that is thoughtful, memorable, effective and fun. But never offensive. We’re old-fashioned that way. We admire what advertising was, and can’t quite believe what it has become. We’re students (still) of Bill Bernbach and Howard Luck Gossage. Both knew that while advertising is the art of persuasion, it is not art. It is commerce.